Hi, I'm Alena 🫰🏻 Product designer with 3 years of experience in product teams

Experience
3 years in product design
Domains
Fintech, EdTech, ride-hailing, B2B
Platforms
Web, iOS, Android

Selected work

A first call for complete beginners

An AI tutor for spoken English. I improved the first call for beginners in the app and on the web: the tutor now understands the learner's native language and helps them start speaking English sooner.

Role
Product designer, freelance
Platform
iOS, Android, web
Scope
Onboarding, voice call, call summary
Team
PM, ML, iOS, Android, web
Fluently: A first call for complete beginners
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Documentation portal for IT products

A B2B company that builds IT infrastructure software. I redesigned the documentation portal for seven products: the home page, the product page and the article template, and put together a UI kit and a guide for technical writers. The project is under NDA, so names and content have been changed.

Role
Product designer
Platform
Web, desktop
Scope
Research, home page, product page, articles, UI kit
Wiki: Documentation portal for IT products
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Driver onboarding

An app for taxi drivers. I redesigned onboarding: while their documents are being checked, drivers go through training and then go online with one button.

Role
Product designer
Platform
iOS, Android
Scope
Onboarding, home screen, messages
inDrive: Driver onboarding
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Portfolio redesign

An investing and trading platform. I redesigned demo mode in the portfolio: it's easy to find, impossible to mix up with real money, and there are fewer steps to the first trade.

Role
Junior product designer
Platform
Mobile app
Scope
Portfolio, demo, first steps
eToro: Portfolio redesign
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Experience
Education
About
Alena Sergeenko

For three years I've been designing mobile apps and web services, from breaking down the problem and mapping the user journey to prototypes, final UI and supporting the solution through development.

I've worked on inDrive (400M+ installs), eToro (40M users) and Fluently (1M+ downloads).

AI made my work 300% faster. It also came up with that number.

  • UX research
  • CJM
  • User flows
  • Usability testing
  • Prototyping
  • Web and mobile
  • Design systems
  • Product thinking
  • Metrics and A/B tests
  • Stakeholder management
  • Developer handoff
Resume, PDF →